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Chapter 5 of “How To Blog in Journalism 2.0” explains how blogging is not just a journalism add-on, but it is a very important part of modern-day journalism and its functions. One of the main ideas that stood out to me about this chapter was Mark Brigg’s emphasis on voice. Now, unlike traditional reporting, blogging allows writers to sound more human. But, contrary to popular belief, this is NOTa means for abandoning credibility or even accuracy but it actually builds more trust between writers and readers. Mark also emphasizes the importance of engagement as well.  Blogs allow readers to enter a conversation with the writer instead of thinking of it as informational writing. By writing comments, sharing on social media, and using hyperlinks, journalism is more responsive. I definitely found this interesting because it shows how power isn’t one-sided anymore. Each reader can challenge a story to give themselves a feeling of power. This forces journalists to be held more accountable when it comes to strengthening the profession. Another thing that I noticed from this chapter was the idea of adaptability and speed. Blogging allows journalists to be able to publish their work more quickly, correct any mistakes they may have made, and update stories in real time, which ultimately makes the stories/writing more accurate and “up-to-date”. This is different from traditional print journalism, where journalists cannot revise their work as often. Mark makes it very clear that being truthful about updates or mistakes can actually improve credibility instead of damaging it. In conclusion, this chapter changed the way that I think about blogging in journalism. (Honestly, I only knew about it from that Disney show Dog With A Blog). Mark shows how powerful blogs can be and how they can be used as a tool for storytelling and building trust. In this environment of media where audiences can expect honesty and duality, blogging helps journalists meet those expectations while still continuing professional standards.